Red Label is a contemporary wine brand built around clarity, bold character, and modern craftsmanship. The art direction establishes a confident visual world defined by minimal geometry, high-contrast color accents, and a restrained material aesthetic.
The branding system distills the essence of the product into a refined, modular identity: a typographic logotype with architectural proportions, a flexible icon set, and packaging layouts shaped by a clean grid structure.
The digital interface translates this visual language into an intuitive user experience, combining spacious typography, tactile interactions, and subtle transitions. The result is a cohesive brand ecosystem that elevates Red Label’s modern approach to winemaking and creates a premium yet accessible digital presence.